1. Information We Collect
When you visit our Site, we automatically collect certain information about your device and browsing activity.
A. Device Information
This may include:
- Web browser type
- IP address
- Time zone
- Cookies installed on your device
- Pages or products viewed
- Referring websites or search terms
- Interaction data (clicks, browsing behavior)
We collect this information using:
- Cookies – Small data files stored on your device. You can control or disable cookies via your browser settings. Learn more at www.allaboutcookies.org.
- Log files – Track IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web beacons, tags, and pixels – Help us understand site performance and visitor behavior.
B. Order Information
When you purchase (or attempt to purchase) from 96thAvenue, we collect:
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information (processed securely via payment providers)
- Order details
When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.
2. How We Use Your Information
We use your information to operate and improve 96thAvenue.
Order Information is used to:
- Process and fulfill orders
- Deliver digital downloads (including Frame TV artwork and printable wall art files)
- Arrange shipping for physical prints
- Send order confirmations and invoices
- Communicate regarding customer service inquiries
- Screen transactions for potential fraud or risk
- Comply with tax and legal obligations
If you opt in, we may also use your email address to send:
- Updates about new collections
- Special offers
- Newsletter content
- Exclusive artwork releases
You may unsubscribe at any time.
Device Information is used to:
- Improve website performance and user experience
- Analyze visitor behavior
- Detect fraud and security risks
- Measure marketing effectiveness
3. Digital Products & Downloads
For digital artwork purchases (including 4K Frame TV art and printable wall art), download activity may be tracked for:
- Fraud prevention
- Technical support
- License enforcement
All digital products are licensed for personal use unless otherwise specified.
4. Sharing Your Information
We only share information with trusted third parties necessary to operate our business.
These include:
- Shopify – Our e-commerce platform.
- Google Analytics – Website analytics and performance tracking.
- Payment processors – To securely process payments.
- The Print Space – Professional fine art printing and fulfillment partner.
- Shipping providers (when applicable).
We may also share information:
- To comply with legal obligations
- To enforce our terms
- To protect our rights
We never sell your personal data.
5. Behavioural Advertising
We may use cookies and tracking tools to provide relevant advertisements based on your browsing behavior.
You can opt out of targeted advertising via:
- Facebook Ads settings
- Google Ads settings
- Digital Advertising Alliance (optout.aboutads.info)
6. Do Not Track
Our Site does not alter its data collection practices when receiving a Do Not Track signal from your browser.
7. Your Rights (GDPR – European Customers)
If you reside in the European Economic Area (EEA), you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict or object to processing
- Request data portability
To exercise these rights, contact us at:
Please note that your data may be transferred outside Europe (including Canada and the United States) for processing and fulfillment.
8. Data Retention
We retain Order Information for accounting, tax, and legal obligations unless you request deletion (where legally permitted).
9. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Secure SSL encryption
- Trusted third-party payment processors
- Restricted administrative access
However, no method of transmission over the Internet is 100% secure.
10. Children’s Privacy
96thAvenue does not knowingly collect personal information from individuals under 16 years of age.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements, operational practices, or services.
The updated version will always be posted on this page.
12. Contact Information
If you have questions about this Privacy Policy or how your information is handled, please contact:
96thAvenue
Email: info@96thavenue.com
Website: https://96thavenue.com
